LANDWIND MOTOR: TO FOLLOWING THE ROUTE OF HSUAN TZANG, TRACING THE CHINESE SPIRIT

2006.10

Following “the route of Hsuan Tzang” journey, which will be set out in October this year, is the large-scale cross-border cultural exchange activity held by CCTV for “2006 China-India Friendship Year”. The expedition team will proceed from Xi'an, Shanxi Province, following the route taken by Hsuan Tzang, motoring through Kazakhstan, Kyrgyzstan, Uzbekistan and other countries, and eventually arrive in New Delhi, India. As the only vehicle designated sponsor for this event, Landwind car will work together with CCTV to witness this historical event. This cultural expedition tour is by far the world's first collective-based, large-scale, and comprehensive expedition and review of Hsuan Tzang’ westbound route, aiming to deeply mine the influence of Hsuan Tzang on human culture and spirit of China, Asia, and even the world, and to search for practical significance of Hsuan Tzang spirit over China.

Composed of dozens of celebrities, among which are experts and scholars, the media and other social celebrities, the expedition team will follow Hsuan Tzang’ westbound route, motoring for several months of expedition and cultural exchange activities. 10 Landwind X6 will proceed from the Tang Dynasty ancient Chang'an, Xi'an for today, crossing the Hexi Corridor, over the Xingxing Gorge, Liushahe River, into Xinjiang Hami, then through Turpan Basin, Tarim Basin, up to the Pamirs, then into Central Asia. After that, they will drive over-crossing the Hindu Kush Mountain Slopes, and finally arrive in India's Buddhist holy places Nalanda. On “the route of Hsuan Tzang”, it is a tremendous challenge for the personnel and vehicles when passing through the extremely harsh environment of the Gobi Desert in Central Asia and part of the war zone .

As domestic famous SUV brand, Landwind Motor has so far won more than 40 national champions in various cross-country competition events, and won recognition of its professional quality through competition as well as the market. As authoritative media, CCTV’s cooperation with Landwind this time is a kind of recognition and affirmation of Landwind’s professional quality. As the nation's brand of outstanding representative Landwind’s brand spirit “the power of breaking barriers”, undoubtedly and perfectly matches with searching for the entrepreneurial spirit “regardless of death, search for law, inspiring and encouraging” of our ancestors, which is also the major reason why the two parties can quickly conduct the cooperation.

It is known that one of the team members, Vanke Group Chairman Wangshi, will gratuitously speak for Landwind Motor brand image based on his concern and support of Landwind. Mr. Wang is currently one of five in the “7 +2” adventure program (referring to the ultimate adventure of climbing to the peaks in all the seven continents, and hiking to the Poles of Antarctic and Artic), and the advocator and practitioner of domestic ultimate adventure campaign.

Mr. Lu Xun said, “Since our ancient time, there are people who are hardworking, people who are painstaking, people who plead for others, people who search for law, regardless of their lives ... This is the backbone of China!”. Driving Landwind cars, and reliving the mind and daring in the heyday of Chinese nation of bringing in all, and perseverance, as well as the Chinese spirit of hardworking and searching for law, regardless of life hard search, are the precursory of re-rising of China, which also undoubtedly shows the honor and dream of self-branded cars to become bigger and stronger.