The Myth of off-road Races Brings Landwind a Successful Transformation

2006.

In China, you could not talk about off-road race without mentioning Landwind SUV. Since 2002, Landwind has achieved more than 40 cross country race championships, becoming a general winner in venues cross country race and long-distance cross country race. Exploring into the myth of Landwind dominating in domestic off-road races, we could find lots of interesting things.

As a company with a long history of producing automobile and profound accumulation for commercial vehicles, Jiangling Automobile Group has long had a dream of becoming a full range of passenger vehicle manufacturer. Entering passenger vehicle market by introducing Landwind SUV has surely proven Jiangling’s foresight. What’s more significant is that Landwind sets its goal at the advocator and practitioner of Chinese off-road automobile culture at the beginning of entering the market, that is, Landwind’s brand operation is carried out from the height of automobile culture communication, which is, no doubt, superior to the low price SUV operations that concern only imitation and lower price.

From the viewpoint of practical operation, Landwind’s unique way of brand operation has brought them certain achievements. In the year 2002, as the representative of China, Landwind participated one of the top international cross country races, the Malaysia International Rainforest Cross Country Challenge, and won the “special manufacturer” prize, finishing the first lecture for domestic automobile off-road race and bringing domestic off-road race fans the performance of top international off-road race. Later in 2003 and 2004, the Landwind team outmatched all the tough competitors and won the title of National Venues Cross Country Championship champions twice. In September 2005, the Landwind car fleet participated the China Cross Country Championship 2005 and finally obtained the individual championship and the second place of the Diesel Group and the championship of the Club Cup. On the Second Cross Country Challenge Around Taklamakan Desert, which ended on May 8th this year, the Landwind team got through the challenge and became the overall champion. For a time, Landwind has become the synonym of champion in domestic off-road race, bringing the brand much popularity and reputation and raised them to a certain height. As Landwind is getting more prizes, its sales are continuously and rapidly getting better. The brand has become the backbone of domestic medium grade SUV industry. What’s more, Landwind took advantage of the opportunity and put their multifunctional car, Landwind Fashion, into market, achieving a successful transformation. Now “Landwind Automobile” has lived up to its name and become a comprehensive passenger vehicle manufacturer, setting a firm fist step for Jiangling Group’s dream of becoming a full range of passenger vehicle manufacturer.

“It is a destiny that the best model of automobile comes out from race”, the saying tells us why race is so important to the improvement of automobile models. Severe environments and maximum operations test the vehicles and also expose all their disadvantages. For the manufacturers, these are all precious information for the improvement and upgrade of the models. The best example is Landwind X6. As the flagship of current Landwind SUV, it was made out on the reference of information of all these years’ races. And it is the truth that proves that these improvements are accepted by the market. It lays the foundation for follow-up models and help accumulates precious experience.

The amateurs watch for performance, the professionals look for reason. Behind the flowers and glory is the ambition of getting larger and stronger, and Landwind is a name that deserves our respect. Let’s give our best wishes to this independent brand.