LandWind Fashion comes to the market formally “Car of happiness” come to the Chinese Families

2006.05.18

On May 18th, the first multifunctional passenger car of China—LandWind Fashion, which was by the two automobile enterprises JMC and Changan in Four years, was issued in Beijing formally. This model not only took the preemptive opportunities in the domestic multifunctional passenger automobile market, but also symbolized LandWind’s entry into the passenger car domain and the success of the independent innovative mode “Integrating Global Resources”. For the Chinese consumers, LandWind Fashion features in its broad inner space, multifunctional arrays, and its excellence in outlook, performance, and safety etc., so it may become the new force in the Chinese household car market. President of the two corporations Changan and JMC, together with the top leaders of JMC, the huge group of the foreign designers and nearly a hundred mainstream medias witnessed this historical time.

The outline of LandWind Fashion is designed by world top class designer JUSTYN NOREK combining the advanced designing conception and the domestic demands, and it has become the standard for the multifunctional passenger car in home. The handsome outlook seems to be simple, dynamic and fashionable. The Fashion is 4,410mm long, 1,768mm wide, 1,640mm tall，and its wheel base reaches 2,710mm，according with the standard for B class vehicle. The wide wheel base makes the model more elegant, and the efficient inner space is more ample. The U shaped body guarantees the line of the whole body smooth and fluent, and it has provided the broadest space for the passengers. The adjustable seats could accept the most 7 passengers at the same time. The third row seats could be folded to align with the floor to supply more changeable space. The wide and comfortable handrail, the automatically rebounded safety handle with coat and hat hooks, and the soft reading light on the top express the detailed humanistic care of LandWind fashion, which gives the passengers a comfortable and quiet riding space.

The LandWind Fashion is excellent in the whole performance, driving feelings, safety measures etc. It absolutely outshines all the others in the multifunctional domain. The technical parter for Fashion 2.0 series engines, Germany FEV Co, used to be the long term technical partner for Opel and Volkswagen. This model of engine has obtained 36 patented techniques, and features in low power, low vibration, low noise, low oil consumption, low out let, and so on. The derailleur of LandWind adopts the mature product by GETRAG in its original packaging. And this derailleur is designed to be long last, gearing shifting easily, without shocking noise, and with very high reliability. In addition, the lubricating oil needs no change in its life time, which reduces the operation and maintaining cost. LandWind Fashion adopts the steering system with hydraulic assistance, which makes the steering more easy and convenient, and guarantees the stability and reliability during the steering. So every driver could enjoy the comforts of riding while experiencing the interests of driving. Fashion has a high rigidity and safe car body, and when the body suffers heavy strike, the shrinking area could absorb much shocking energy, decomposing the shocking force effectively. ABS+EBD electric braking effort distribution system could arrange the maximal braking effort of each tyre. The back and front disc stopper, the power-absorbing direction pillar, four-gate anticollision girder steel, double electric emergency air bag, pretightening safety belt will supply the utmost safeguard for the passengers.

As the consumption conception of the Chinese household automobile consumers is becoming more and more reasonable, the multifunctional passenger car has become the new hot spot in the household automobile consumption. LandWind Fashion is oriented to multifunctional passenger car in order to provide the Chinese consumers with a “Family full of happiness”, and it has taken the preemptive opportunities in the market. When referred to the prospect of the market, JMC president Wang Xigao indicated that “the goal of JMC was definitely to become a comprehensive manufacture covering both the household automobile domain and the commercial automobile domain. The LandWind’s brand is the next strategy in the passenger car market. With fashionable outlook, advanced techniques, suitable price, and many other advantages, LandWind Fashion will become a powerful strength affecting the pattern of Chinese passenger car market.”

Some experts thought that LandWind combined the world leading techniques to the high (or top) quality products made in China by integrating the global resources, supplying a successful example for the innovation of Chinese independent brand. About this point, president of Changan said “Many American, European, and Japanese outstanding enterprises are in the long list of LandWind’s technical cooperation parters. Once their business was locked only in the famous brands such as Benz, BMW. But now, we have integrated these resources and as many as 133 patented techniques into the LandWind’s brands, and we can supply more high quality multifunctional passenger cars for Chinese, even consumers all over the world. This fully indicates that Chinese independent brands in the automobile industry have taken hold of the ability to lead and integrate the international resources, realizing the leap-type developing capacity. ” Through the new “Integrating the Global Resources” independent innovation mode, LandWind came to the market successfully. From this fact, LandWind has shown Vigorous developing Liveliness and confidence. We have many reasons to believe that this force of independent brands will go better and better.